Anabel Gutiérrez

Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers

Factors affecting performance expectancy and intentions to use ChatGPT: Using SmartPLS to advance an information technology acceptance framework

Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context

Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor