Alec Smith

Decoding the Role of the Insula in Human Cognition: Functional Parcellation and Large-Scale Reverse Inference

The Human Brainnetome Atlas: A New Brain Atlas Based on Connectional Architecture

Moral transgressions corrupt neural representations of value

Economica Coase Lecture: Reference Points and the Theory of the Firm

Consumer Neuroscience: Applications, Challenges, and Possible Solutions

Understanding Customer Experience Throughout the Customer Journey

Can contracts solve the hold-up problem? Experimental evidence

HOW DO INFORMAL AGREEMENTS AND REVISION SHAPE CONTRACTUAL REFERENCE POINTS?

Contracts, Reference Points, and Competition—Behavioral Effects of The Fundamental Transformation

The Role of Bounded Rationality and Imperfect Information in Subgame Perfect Implementation—An Empirical Investigation

Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

Artificial Neural Networks-Based Machine Learning for Wireless Networks: A Tutorial

Behavioral constraints on the design of subgame-perfect implementation mechanisms

Dynamic Psychological Game Theory for Secure Internet of Battlefield Things (IoBT) Systems

New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences

Triangulating the Neural, Psychological, and Economic Bases of Guilt Aversion

HOLD‐UP: WITH A VENGEANCE

Neural Activity Reveals Preferences without Choices

Frustration and Anger in Games