Citation Impact
Citing Papers
Generation Z consumers' expectations of interactions in smart retailing: A future agenda
2017
Understanding Generation Z expectations for effective onboarding
2020 Standout
Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R
2021 Standout
A bibliometric retrospection of marketing from the lens of psychology: Insights from Psychology & Marketing
2021
Exploring gender differences in acceptance of mobile computing devices among college students
2016
Halal brand personality and brand loyalty among millennial modest fashion consumers in Malaysia
2019
Technology Acceptance Model in M-learning context: A systematic review
2018 Standout
Indonesian Millennials’ Halal food purchasing: merely a habit?
2020 Standout
How to conduct a bibliometric analysis: An overview and guidelines
2021 Standout
A Primer on the Conditional Mediation Analysis in PLS-SEM
2021
Works of Adilson Borges being referenced
Global brands in emerging markets: The cultural antecedents of global brand preference
2015
Negative emotions, value and relationships: Differences between women and men
2013
Does a companion always enhance the shopping experience?
2010
The Paradox of a Warranty: Can No Warranty Really Signal Higher Quality?
2015
The role of retail price image in a multi-country context: France and the USA
2015