Immediate Impact
3 from Science/Nature 60 standout
Citing Papers
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
Virtual influencers and pro-environmental causes: The roles of message warmth and trust in experts
2024 Standout
Works of A. Fleming Seay being referenced
The Ideal Elf: Identity Exploration in World of Warcraft
2007
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| A. Fleming Seay | 4 | 102 | 60 | 229 | 103 | 8 | 395 | |
| Sohye Lim | 69 | 48 | 188 | 92 | 10 | 348 | ||
| Michael D. Hanus | 6 | 76 | 53 | 169 | 56 | 11 | 380 | |
| Mun‐Young Chung | 4 | 36 | 74 | 194 | 139 | 11 | 350 | |
| Young June Sah | 4 | 130 | 24 | 159 | 72 | 21 | 417 | |
| Chad Mahood | 1 | 41 | 12 | 192 | 155 | 9 | 359 | |
| Gordon Calleja | 90 | 87 | 210 | 53 | 13 | 338 | ||
| Dorothée Hefner | 2 | 37 | 24 | 326 | 110 | 16 | 444 | |
| Sungwon Chung | 3 | 71 | 73 | 103 | 47 | 14 | 359 | |
| Steven Malliet | 2 | 58 | 86 | 230 | 75 | 23 | 385 | |
| Bridget Rubenking | 1 | 37 | 12 | 245 | 192 | 19 | 425 |
All Works
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